> ## Knowledge Base Index
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> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# 30 Day Playbook

# The 30-day playbook: from first post to confident marketer

Mavic is most powerful when you build a rhythm. This playbook is a four-week plan for solo founders, small business owners, and time-strapped marketers. By the end you'll have published 12+ posts, set up a complete Brand DNA, connected your channels, and have a measurable view of what's working.

You don't have to follow this perfectly. Skip ahead, repeat weeks, or take it slower — Mavic is designed to grow with you.

## Week 1 — Foundations

**Goal:** publish your first post and set up the bones of Brand DNA.

| Day | What to do |
| ---- |
| 1 | Complete onboarding ([Quickstart](https://mavic.crisp.help/en/article/quickstart-mmz3vg/)). Generate your first post. |
| 2 | Connect your primary social channel ([Connecting social channels](https://mavic.crisp.help/en/article/connecting-social-channels-1o4kj3l/)). |
| 3 | Generate your **Brand Personality** in Brand DNA. Edit it. |
| 4 | Generate one **Customer Profile**. Add it. |
| 5 | Upload your **logo** and pick your two main **brand colors** (Brand Kit). |
| 6 | Create your first **Writing Style** for the channel you connected. |
| 7 | Publish or schedule a second post — this time, `@`-tag your Customer Profile in the prompt. |

**Why this order matters.** Each step you finish makes the next post better. By day 7 your Mavic outputs already feel meaningfully more like *you* — that's because the model now has a personality, an audience, and a writing style to anchor on.

## Week 2 — Voice & visuals

**Goal:** lock in how you sound and how you look.

| Day | What to do |
| ---- |
| 8 | Add a **Brand Positioning** (generate it; edit it). |
| 9 | Add a **Content Theme** for the type of content you'll publish most often. |
| 10 | Build one [Template](https://mavic.crisp.help/en/article/templates-rbksld/) in Brand DNA → Templates. |
| 11 | Upload 3–5 **Products or Services**. Mavic uses these to ground product-related content. |
| 12 | Generate a post using your Template. `@`-tag a Product in the prompt. |
| 13 | Add a **Ban List** — words, phrases, or topics you never want Mavic to use (good place to filter out AI-clichés). |
| 14 | Publish or schedule your fourth post. |

You now have a brand book Mavic actually uses on every generation.

## Week 3 — Operate at speed

**Goal:** fill the calendar, set up automations, get analytics flowing.

| Day | What to do |
| ---- |
| 15 | Open **Calendar**. Switch to month view. Add a public holiday or two as anchors. |
| 16 | Use the **Ideate** workflow to generate a 4-week social media plan. Star the ideas you like. |
| 17 | Drag starred ideas into specific dates on the Planner. |
| 18 | Bulk-create posts from those scheduled ideas. |
| 19 | Set up a **Recurring Task** — for example, "Every Monday at 9am, generate three Instagram post ideas." See [Recurring tasks](https://mavic.crisp.help/en/article/recurring-tasks-1psrblv/). |
| 20 | Add 2–3 **Competitors** in Brand DNA → Competitors. |

## Week 4 — Refine and grow

**Goal:** improve based on data, expand to more channels.

| Day | What to do |
| ---- |
| 22 | Connect a second social channel. |
| 23 | Create a Writing Style specific to that new channel. |
| 24 | Repurpose one strong post into a different format (e.g. Instagram caption → LinkedIn post → blog snippet). |
| 25 | Use **Analyze → Socials** to find your top-performing post type. Plan more of it. |
| 26 | Add **Alt Text** to your last few Instagram posts (accessibility + reach). |
| 27 | Save your two best prompts so you can reuse them. See [Saving prompts](https://mavic.crisp.help/en/article/saving-prompts-1mjyuey/). |
| 28 | Invite a teammate to your workspace if you have one. See [Managing team members](https://mavic.crisp.help/en/article/managing-team-members-sndnmo/). |
| 30 | Pick the three things that worked best. Make them into recurring tasks. |

## What you'll have at day 30

* Complete Brand DNA: personality, positioning, writing style, content theme, customer profiles, products, ban list, kit, templates
* 12+ published posts across 1–2 channels
* A planner with the next two weeks already mapped
* One or more recurring tasks running on autopilot

That's the foundation of a real, sustainable marketing function — built by you, in 30 days, mostly inside one chat.

## Related articles

* [Quickstart](https://mavic.crisp.help/en/article/quickstart-mmz3vg/)
* [Brand DNA overview](https://mavic.crisp.help/en/article/brand-dna-overview-slzju5/)
* [Calendar overview](https://mavic.crisp.help/en/article/calendar-1k88zg/)



**Updated:** May 2026